Master your PR & get VISIBLE

AMPLIFY is a media mastermind where I teach you everything I use to land clients major press that reaches millions of potential customers, including:

  • 20+ actionable PR training videos

  • Template pitches + real life examples that have landed clients big press

  • AMPLIFY Publicity Workbook: 50+ pages of actionable strategies, pitch prompts, templates & more to ensure your success

  • Valuable bonuses, including thought leadership pitch opportunities, and more!

I'm Emily - your new publicity coach

I'm going to show you how to take your business to the next level.

As a former TV news reporter, the founder of an award-winning publicity agency, and a current media contributor, I understand how the press + PR works.

Over the past decade, I've worked with some of the fastest growing businesses and startups in the country, helping them to grow their brands, increase their visibility, and to make more impact.

And I can teach you how to leverage it for your business too.

What people are saying...

“After implementing just the first two lessons of Amplify, my doula agency landed two TV features and a radio interview! The best part? Now reporters are contacting me for story ideas! I highly recommend Amplify. If you’re wondering if it’s worth it, just sign up- you’ll be glad you did.”

Kristin Revere, Co-founder of Gold Coast Doulas

“Emily has supercharged my business with her PR skills! She’s amazing at navigating the complex world of media- locking down great events and coverage that aligns perfectly with my business goals. Working with Emily is what you need to get to the next level.”

Nicole Walters, Entrepreneur & TV Personality

Course curriculum

    1. Let's Do This!

    2. BONUS: The 3 Things You Need *Before* Press

    1. Welcome to Module 1!

    2. Lesson 1: Media Mindset

    3. Lesson 2: How PR Works: Bird's Eye View

    4. Lesson 3: Different Types of Press (Product PR, Thought Leadership & Local)

    5. Lesson 4: Your PR Plan: Timelines + Editorial Calendars

    6. Lesson 5: Being Spotlight Ready

    7. BONUS Video: Leveraging Your Story with Donald Miller

    1. Welcome to Module 2!

    2. Lesson 1: Connect with The Press + Media Hacking

    3. Lesson 2: Art of The Pitch: Writing Pitches That Get Noticed

    4. Lesson 3: Follow-up Formula: When + How to Follow Up

    5. Lesson 4: Digital Press Kits

    6. Lesson 5: Tools + Hacks to Land Press

    7. BONUS: Pitch Templates!

    8. BONUS: How to Use The Tools Mentioned in These Lessons

    9. BONUS: Creating A Simple Video Pitch

    10. BONUS: Behind The Scenes of An Interview + Pitch Tips

    1. Welcome to Module 3!

    2. Lesson 1: Pitching Your Product to The media

    3. Lesson 2: Sending Media Samples

    4. Lesson 3: Gift Guides & Product Round Ups

    5. Lesson 4: Pay-to-Play, Affiliates, + Sponsored Press

    1. Welcome to Module 4!

    2. Lesson 1: Your Newsworthy Stories: Creating Content the Media Wants to Share

    3. Lesson 2: Being a Media Contributor

    4. Lesson 3: Podcasts + Speaking Opportunities

    5. Lesson 4: Local TV

    6. BONUS: Local Businesses: Grand Openings, Fundraisers & Press Releases

    7. BONUS: Thought Leadership Pitching

    1. Welcome to Module 5!

    2. Lesson 1: Preparing for Your Interviews

    3. Lesson 2: The Media Sheet - The Secret Tip to Great Interviews

    4. Lesson 3: On-Camera Tips + Tricks

    5. BONUS: Crush Your Live TV Appearance

    6. BONUS: Zoom Interview Tips

About this course

  • $497.00
  • 52 lessons
  • 5 hours of video content